August 13th, 2009 — Design

Website Legacy

It may sound obvious, but I only thought to buy the travisneilson.com url 3 years ago. I had been invol­ved with design, and web design spe­ci­fi­cally, for long before that, but only then deci­ded to use my own name as my brand. There have been five ite­ra­tions of this web­site to date. All of them are avai­la­ble to view.

legacy_websites

Before using my own name I used a few pseu­donyms — ins­pi­ra­tion (+/-), the­most­won­der­ful, and Tra­vism, were a few I went under. Some bet­ter than others, obviously. Using my own name was to me a sign of matu­rity, a coming into myself if you will.

Here is a look at the sites of the past. Hope­fully this explo­ra­tion will put this new ite­ra­tion into context.

Ver­sion one

I’m almost emba­rras­sed to show this one. Thrown together in haste, I put it up imme­dia­tely after the url was purcha­sed. Fea­tu­ring nothing more than 3 links (to a portfolio/gallery, a resumé pdf, and one to email me), this site was an exer­cise in bre­vity more than minimalism.

Ver­sion two

As much as the pre­ce­ding ite­ra­tion was under-designed, this ver­sion was over-designed. The goal was to prof­fer a tac­tile kind of pre­sen­ta­tion, a gritty visual form that mani­fes­ted itself as a dis­tres­sed paper being duct taped to the wall. I really liked this one and put a lot of work into it. It was my first expe­rience with CSS, which tur­ned out to be a valua­ble les­son. The main issue I had with it was that the size of the web­site was ill-considered. It was to wide for most brow­sers and made for an uncom­for­ta­ble expe­rience. Still I thought it was cool.

Ver­sion three

Inten­ded to be a tem­po­rary solu­tion to the short­falls of its pre­de­ces­sor, this site set the tone for the next two years — play­ful & fami­liar. A one page intro­duc­tion to myself and no sam­ples of my work to be found, the main high­light here was the enter­tai­ning copy I wrote for it, begin­ning with the head­line “what’s up losers?” down to inc­lu­ding my twit­ter feed on the front page.

Ver­sion four

Une­qui­vo­cally the most popu­lar and suc­cess­ful revi­sion to date, this ver­sion did its job well. Main­tai­ning the witty stance on copy wri­ting and even expan­ding on the frilly graphics of ver­sion three, this site led to more com­mis­sions than I had pre­viously known, It was even the main ele­ment, aside from my char­ming per­so­na­lity, that was ins­tru­men­tal in lan­ding my current posi­tion as Crea­tive Direc­tor with BRAIN­rust. I am kind of sad to retire it now, but it was long due, the flo­ral deco­ra­tive ele­ments are now dated, and I am not acti­vely loo­king for new work any­more. My prio­ri­ties have chan­ged, and now, so has the site.

Ver­sion five — Current Version

What star­ted as a sepa­rate pro­ject from my design port­fo­lio all together, this design is a mer­ger bet­ween a short lived “Sec­ret Photo Jour­nal” and my tra­di­tio­nal port­fo­lio. This current design is a dip into the world of the Word­Press blog­ging plat­form and a rigid 12 column grid, dres­sed in a type-driven mini­ma­list theme. This is by no means the ulti­mate expres­sion of this web­si­tes legacy, but it is a nice place for now. I can post my designs and thoughts along with the pho­tos I have here­to­fore been posting.

Final Word

Please don’t laugh to hard at those early ver­sions, it takes a lot of cou­rage to show­case them des­pite their flaws in this over-opinionated forum called the inter­net. Thank you for enjo­ying that won­der­ful trip down memory lane, please unfas­ten your seat belts and exit on the left.

***Update!***

I know It’s hard to believe, but I have upda­ted the site again since this pos­ting last August. Read the details about the new design here

3 Responses

  • Tra­vis,

    Thanks for sha­ring this. It is encou­ra­ging for someone like me who hasn’t had their site up for quite a year yet — http://davidvosburg.com — and has gone through some horri­fic designs.

    I wor­ked in film/TV and pho­to­graphy for a few years before star­ting into design. I’m learning.

    Thanks again.

  • David, I am glad you found this look into my emba­ras­sing past ins­pi­ring, or at least entertaining.

    I visi­ted your site, I really like what I see there, I’ve book­mar­ked it and will read more when I am able. Keep it up!

From an early age Travis could be found with a sketch pad trying to capture the beauty and structure in the world around him. This desire to engage and create stayed with him. In his Adolescence he was able to find solid footing for his childhood passion by creating posters, flyers, web sites, t-shirts and album covers for his and other local bands. It was during this time that Travis decided on the direction of his life’s work.

As a Creative Director, Travis has been recognized by the American Federation of Advertisers, the International Association of Business Communicators and the Association of American Marketing. His designs have been featured in national magazines, branding textbooks and influential design websites. In his role at BRAINtrust Marketing he is responsible for all design and creative direction for the client portfolios. From websites and advertisements to annual reports and brochures, Travis brings his creativity and fine eye for design to produce world-class commercial art.

He is married to the love of his life, and in his spare time he tells jokes that are only moderately funny.

Name: Travis Neilson
Email: travisneilson@gmail.com
URL: www.travisneilson.com
AIM: travishappy
Behance: Profile / Portfolio
Twitter: travisneilson
Facebook: Profile