Spheres of Influence

Pro­lo­gue

Two days after we buried my Grand­father my little girl came into the world. As one gene­ra­tion pas­sed on to the next life, so a new gene­ra­tion began in this. Once I had time to pause and reflect upon these recent events I noti­ced an inte­res­ting thing: about the same num­ber of peo­ple came to visit my daugh­ter upon her birth as those who came to pay their last res­pects to my grand­father upon his death.

Were these num­bers a coin­ci­dence? Or, I thought to myself, could it be true that, in gene­ral terms, the num­ber of peo­ple that care about your death is nearly the same as the amount of peo­ple that care about your birth?

This thought intri­gued me greatly. As visi­tors and well-wishers came and went, I tried to dis­cern their moti­va­tions for doing so. What brought them? Why did they care at all about our new baby girl? And why, in com­pa­ri­son, did those mour­ners stand at the gra­ve­site of my grand­father? Is there a supreme com­pe­lling phe­no­me­non that gathers a spe­ci­fic num­ber of sundry peo­ple together at every birth and fune­ral? No, of course not. What then?

Over time I rea­li­zed that the num­ber of peo­ple I noti­ced (the very thing that first spar­ked my inte­rest) was insig­ni­fi­cant — but that there was indeed a gem of dis­co­very in my line of ques­tio­ning. It’s the con­nec­tion that these peo­ple have that is the impor­tant mat­ter. Sundry? Far from it, these peo­ple are con­nec­ted. They are encom­pas­sed about by one sin­gu­lar uni­ting force, they are are wrap­ped in a com­mon sphere of influence.

Defi­ning Sphe­res of Influence

I want to, for the pur­po­ses of this dis­cus­sion, define the group of peo­ple that care about you, and in turn, are influen­ced by your life as those peo­ple inc­lu­ded in your sphere of influence.

Con­si­der, for a moment, the great­ness of a man. Con­si­der his accom­plish­ments, his triumphs and achie­ve­ments. Con­si­der the grea­test men and the songs that carried their legends through the ages. Note that through all the sto­ries, through all the legends and his­to­ries, the pro­ta­go­nist is never the hero. Indeed, the heroes are the bene­fi­cia­ries of the great deeds. They are, in fact, the legends.

Did I men­tion that George Washing­ton was also the only ame­ri­can pre­si­dent to ever have con­gress com­mis­sion a sta­tue of them­sel­ves resem­bling the Gre­cian god Zeus.

Let me give, for an exam­ple, the story of the great Ame­ri­can hero: George Washing­ton. Of course his­tory has pro­du­ced its Gene­rals and war heroes, but few are as impres­sive in my mind as the first Ame­ri­can Pre­si­dent. It’s not just his impres­sive track record of des­tro­ying bri­tish oppo­si­tion all across the colo­nial new world, or the mind-blowing fact that he was asked outright to be the King of Ame­rica. What most impres­ses me about George Washing­ton was his immense sense of inte­grity and humi­lity. When Washing­ton was asked to be King he refu­sed and only reluc­tantly agreed to be the Pre­si­dent. (This being the only occu­rrence in our his­tory when the elec­to­ral collage gave 100% of their votes to a sin­gle can­di­date.) Indeed, he even refu­sed the tit­les “Majesty” and “High­ness” in favor of the more reser­ved and less aggran­di­zed “Mr. Pre­si­dent.” When the 1st Uni­ted Sta­tes con­gress voted to give him a $25,000 salary (which was a healthy sum in those days) he dec­li­ned the salary, since he valued his image as a sel­fless public ser­vant more. After reluc­tantly ser­ving a second term as pre­si­dent, he refu­sed to run for a third, esta­blishing the cus­to­mary policy of a maxi­mum of two terms for a pre­si­dent. After esche­wing the request to con­ti­nue being Pre­si­dent till he died, the man went to Mount Ver­non to become a far­mer. He was a power­ful, com­man­ding man with great vision, who led with honor and con­vic­tion. Washing­ton is the only man in his­tory to have ever reached his sta­tus of power and influence only to willingly give it up the way he did, to teach us a bet­ter way. One hun­dred per­cent awesome.

These are but a few cita­tions that I hope esta­blish the fact that I feel that George Washing­ton is a com­plete legend of a man. But, in all sober­ness, let me ask: why? Why do I, per­so­nally, believe — over 280 years later — that George Washing­ton was a great man? What has con­vin­ced me? Is it because of the tasks and achie­ve­ments them­sel­ves? No, with a bit of thought we can observe that the tasks them­sel­ves have no voice, but it was the peo­ple who were affec­ted by his works that carried his story. The peo­ple who were influen­ced by his poli­cies and deci­sions, by his bra­very and his lea­dership, they are the sin­gers of his songs to the next generation.

By this exam­ple, we can see then, that the mark of a man’s worth is, in many ways, his sphere of influence.

Quan­ti­ta­tive Sector

The sphere of influence that we all have and carry with us from sta­tion to sta­tion in life grows or shrinks, depen­ding on a num­ber of varia­bles. Geo­graphic loca­tion, age, family size, reli­gious affi­lia­tion, com­mu­nity acti­vity and sexual orien­ta­tion can all affect the size of the sphere. Simply put, the more peo­ple you know, who are impac­ted by your life, the big­ger your sphere of influence.

This is why many peo­ple seek cele­brity or public office — or even to have more twit­ter follo­wers. They sense the con­nec­tion that their per­so­nal worth is in rela­tion to the size of their sphere of influence. It follows that if they can inc­rease the num­ber of peo­ple in that sphere, they, them­sel­ves, become of a higher value.

But what of the man who never finds — or looks for — the cele­brity here­to­fore spo­ken of. My Grand­father was just such a man. The high­lights of his life were his ser­vice in the navy, in his pro­vi­dence to his family, and in his repu­ta­tion among his peers in the prin­ting industry.

It could be obser­ved, at this point (con­si­de­ring only this quan­ti­ta­tive view of the sphere of influence) that such a life was worth very little. That, because the sheer num­ber of peo­ple wrap­ped in his sphere of influence was less than the latest pop icon or poli­ti­cal figure, so was his value.

Qua­li­ta­tive Sector

Try to tell that to his Daugh­ters who, through tears and sni­vels, tes­ti­fied of the way he made each of them feel like she was his favo­rite. Tell that same story to the Grand­son who he took under his wing and taught to be a man, the way only one man can teach another.

It may be obvious that there is another varia­ble by which to judge a man’s worth, other than by how far-reaching his sphere may be. There is a Qua­li­ta­tive com­po­nent that balan­ces the Quantitative.

A sim­ple truth: the qua­lity and depth of his rela­tionships, taken on an indi­vi­dual basis, are the most valua­ble things a man can have. Can this be argued?

Quan­ti­ta­tive data is easy to unders­tand and use, qua­li­ta­tive data howe­ver, is not so. How can you mea­sure a rela­tionship? There is no rod against which to mea­sure such a thing, further­more the nature of the thing in ques­tion — a rela­tionship — is cons­tantly in flux. For exam­ple: some­ti­mes I like you, some­ti­mes I don’t.

So how does one mea­sure the strength of his influence? The first step, I sup­pose, is to iden­tify the rela­tionships whe­rein that influence is found. Sim­pli­fied, a visual repre­sen­ta­tion of my own rela­tionships look like this:

I have taken my life and boi­led it down to my core life-roles. It can be seen that I am a Father, Hus­band, Son, Brother, Collea­gue, Friend, and so on. Some of these roles over­lap and some of them are dis­pa­rate. Some of them carry a hea­vier weight, or in other words: a grea­ter value. Over time, the roles I have evolve and change. Father is an enti­rely new role for me. These roles repre­sent sub-sections of my sphere of influence, or even mini-spheres. What kind of influence do you have pro­fes­sio­nally over your collea­gues? What about in your home over your family mem­bers? Does the value you place on the rela­tionships outside of the home take pre­ce­dence over the ones inside of it? If so, what does that say about you? The real ques­tion is this: who are you hoping will sing your songs when you are no more?

After an inven­tory is made of the roles, and value of each role’s rela­tionships asses­sed, a clea­rer pic­ture of your qua­li­ta­tive value emerges.

The value of an extraor­di­nary life

Thin­king back to the sta­te­ment I made ear­lier that “the mark of a man’s worth is, in many ways, his sphere of influence.” I would like to append to that sta­te­ment the idea that the total value of his sphere is the sum of both its breadth and its depth. Mea­ning that to be a valua­ble per­son, to truly live an extraor­di­nary life, you must strive to reach and influence as many peo­ple as deeply and as pro­foundly as you pos­sibly can.

Epi­lo­gue

This article star­ted out being just a “stream of cons­cious” wri­ting exer­cise and ended up being quite an under­ta­king. It’s never taken me this long to write anything and I’ve never had so many revi­sions. I hope that it shows. Thank you to my ins­pi­ra­tions: Grandpa Robert Sch­midt, Par­ker Neil­son, and a ran­dom con­ver­sa­tion I had years ago with a stran­ger in England. Also to the kind peo­ple who proof read this article and cha­llen­ged my theo­ries: Jayna Neil­son, Max Supera, Joy Wil­son and Jim Coo­ney. Without you I am sure it would have been much less than it is now. Thanks to Jake Casto for let­ting me know how awe­some Washing­ton is.

I hope that you, as the rea­der, have taken something from this. I know it can be a bit heavy at times, but I feel ques­tions like this are impor­tant to keep my life on track. Please let me know your thoughts in the com­ment sec­tion below, I’d love to hear other pers­pec­ti­ves. Also, If you were impres­sed by any of these con­cepts, please share them with the peo­ple in your sphere of influence!

7 Responses

  • Thank you, Travis.

    I’m sure at some point I’ll have more to say about this than just that, but I’m going to let it sit for a while.

    Power­ful stuff.

  • Lauren Casto says:

    So great to finally read this.. I’ve been wai­ting. :) I agree with David– truly power­ful stuff, Tra­vis. And defi­ni­tely something I’m going to aim to focus more on. Thank you!

  • John McGuirk says:

    Why am I coaching soc­cer? And why am I not coaching public spea­king?!? Because that’s all you peo­ple do is public speak!!!

  • Mark Spizer says:

    great post as usual!

  • Holly Croft says:

    Dus­tin was telling me that as you two were gro­wing up he always noti­ced you had a higher inte­lli­gence rate than most peo­ple. And that you always had an uni­que way of loo­king at things. I think this really pro­ves it to me.

  • Thanks ever­yone for you kind words. I am glad I could share these things with you and that you would recieve them as such. Thanks for reading!

    @Mark, Yams?

From an early age Travis could be found with a sketch pad trying to capture the beauty and structure in the world around him. This desire to engage and create stayed with him. In his Adolescence he was able to find solid footing for his childhood passion by creating posters, flyers, web sites, t-shirts and album covers for his and other local bands. It was during this time that Travis decided on the direction of his life’s work.

As a Creative Director, Travis has been recognized by the American Federation of Advertisers, the International Association of Business Communicators and the Association of American Marketing. His designs have been featured in national magazines, branding textbooks and influential design websites. In his role at BRAINtrust Marketing he is responsible for all design and creative direction for the client portfolios. From websites and advertisements to annual reports and brochures, Travis brings his creativity and fine eye for design to produce world-class commercial art.

He is married to the love of his life, and in his spare time he tells jokes that are only moderately funny.

Name: Travis Neilson
Email: travisneilson@gmail.com
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