Two days after we buried my Grandfather my little girl came into the world. As one generation passed on to the next life, so a new generation began in this. Once I had time to pause and reflect upon these recent events I noticed an interesting thing: about the same number of people came to visit my daughter upon her birth as those who came to pay their last respects to my grandfather upon his death.
Were these numbers a coincidence? Or, I thought to myself, could it be true that, in general terms, the number of people that care about your death is nearly the same as the amount of people that care about your birth?
This thought intrigued me greatly. As visitors and well-wishers came and went, I tried to discern their motivations for doing so. What brought them? Why did they care at all about our new baby girl? And why, in comparison, did those mourners stand at the gravesite of my grandfather? Is there a supreme compelling phenomenon that gathers a specific number of sundry people together at every birth and funeral? No, of course not. What then?
Over time I realized that the number of people I noticed (the very thing that first sparked my interest) was insignificant — but that there was indeed a gem of discovery in my line of questioning. It’s the connection that these people have that is the important matter. Sundry? Far from it, these people are connected. They are encompassed about by one singular uniting force, they are are wrapped in a common sphere of influence.
I want to, for the purposes of this discussion, define the group of people that care about you, and in turn, are influenced by your life as those people included in your sphere of influence.
Consider, for a moment, the greatness of a man. Consider his accomplishments, his triumphs and achievements. Consider the greatest men and the songs that carried their legends through the ages. Note that through all the stories, through all the legends and histories, the protagonist is never the hero. Indeed, the heroes are the beneficiaries of the great deeds. They are, in fact, the legends.

Did I mention that George Washington was also the only american president to ever have congress commission a statue of themselves resembling the Grecian god Zeus.
Let me give, for an example, the story of the great American hero: George Washington. Of course history has produced its Generals and war heroes, but few are as impressive in my mind as the first American President. It’s not just his impressive track record of destroying british opposition all across the colonial new world, or the mind-blowing fact that he was asked outright to be the King of America. What most impresses me about George Washington was his immense sense of integrity and humility. When Washington was asked to be King he refused and only reluctantly agreed to be the President. (This being the only occurrence in our history when the electoral collage gave 100% of their votes to a single candidate.) Indeed, he even refused the titles “Majesty” and “Highness” in favor of the more reserved and less aggrandized “Mr. President.” When the 1st United States congress voted to give him a $25,000 salary (which was a healthy sum in those days) he declined the salary, since he valued his image as a selfless public servant more. After reluctantly serving a second term as president, he refused to run for a third, establishing the customary policy of a maximum of two terms for a president. After eschewing the request to continue being President till he died, the man went to Mount Vernon to become a farmer. He was a powerful, commanding man with great vision, who led with honor and conviction. Washington is the only man in history to have ever reached his status of power and influence only to willingly give it up the way he did, to teach us a better way. One hundred percent awesome.
These are but a few citations that I hope establish the fact that I feel that George Washington is a complete legend of a man. But, in all soberness, let me ask: why? Why do I, personally, believe — over 280 years later — that George Washington was a great man? What has convinced me? Is it because of the tasks and achievements themselves? No, with a bit of thought we can observe that the tasks themselves have no voice, but it was the people who were affected by his works that carried his story. The people who were influenced by his policies and decisions, by his bravery and his leadership, they are the singers of his songs to the next generation.
By this example, we can see then, that the mark of a man’s worth is, in many ways, his sphere of influence.
The sphere of influence that we all have and carry with us from station to station in life grows or shrinks, depending on a number of variables. Geographic location, age, family size, religious affiliation, community activity and sexual orientation can all affect the size of the sphere. Simply put, the more people you know, who are impacted by your life, the bigger your sphere of influence.
This is why many people seek celebrity or public office — or even to have more twitter followers. They sense the connection that their personal worth is in relation to the size of their sphere of influence. It follows that if they can increase the number of people in that sphere, they, themselves, become of a higher value.

But what of the man who never finds — or looks for — the celebrity heretofore spoken of. My Grandfather was just such a man. The highlights of his life were his service in the navy, in his providence to his family, and in his reputation among his peers in the printing industry.
It could be observed, at this point (considering only this quantitative view of the sphere of influence) that such a life was worth very little. That, because the sheer number of people wrapped in his sphere of influence was less than the latest pop icon or political figure, so was his value.
Try to tell that to his Daughters who, through tears and snivels, testified of the way he made each of them feel like she was his favorite. Tell that same story to the Grandson who he took under his wing and taught to be a man, the way only one man can teach another.
It may be obvious that there is another variable by which to judge a man’s worth, other than by how far-reaching his sphere may be. There is a Qualitative component that balances the Quantitative.
A simple truth: the quality and depth of his relationships, taken on an individual basis, are the most valuable things a man can have. Can this be argued?
Quantitative data is easy to understand and use, qualitative data however, is not so. How can you measure a relationship? There is no rod against which to measure such a thing, furthermore the nature of the thing in question — a relationship — is constantly in flux. For example: sometimes I like you, sometimes I don’t.
So how does one measure the strength of his influence? The first step, I suppose, is to identify the relationships wherein that influence is found. Simplified, a visual representation of my own relationships look like this:

I have taken my life and boiled it down to my core life-roles. It can be seen that I am a Father, Husband, Son, Brother, Colleague, Friend, and so on. Some of these roles overlap and some of them are disparate. Some of them carry a heavier weight, or in other words: a greater value. Over time, the roles I have evolve and change. Father is an entirely new role for me. These roles represent sub-sections of my sphere of influence, or even mini-spheres. What kind of influence do you have professionally over your colleagues? What about in your home over your family members? Does the value you place on the relationships outside of the home take precedence over the ones inside of it? If so, what does that say about you? The real question is this: who are you hoping will sing your songs when you are no more?
After an inventory is made of the roles, and value of each role’s relationships assessed, a clearer picture of your qualitative value emerges.
Thinking back to the statement I made earlier that “the mark of a man’s worth is, in many ways, his sphere of influence.” I would like to append to that statement the idea that the total value of his sphere is the sum of both its breadth and its depth. Meaning that to be a valuable person, to truly live an extraordinary life, you must strive to reach and influence as many people as deeply and as profoundly as you possibly can.

This article started out being just a “stream of conscious” writing exercise and ended up being quite an undertaking. It’s never taken me this long to write anything and I’ve never had so many revisions. I hope that it shows. Thank you to my inspirations: Grandpa Robert Schmidt, Parker Neilson, and a random conversation I had years ago with a stranger in England. Also to the kind people who proof read this article and challenged my theories: Jayna Neilson, Max Supera, Joy Wilson and Jim Cooney. Without you I am sure it would have been much less than it is now. Thanks to Jake Casto for letting me know how awesome Washington is.
I hope that you, as the reader, have taken something from this. I know it can be a bit heavy at times, but I feel questions like this are important to keep my life on track. Please let me know your thoughts in the comment section below, I’d love to hear other perspectives. Also, If you were impressed by any of these concepts, please share them with the people in your sphere of influence!
From an early age Travis could be found with a sketch pad trying to capture the beauty and structure in the world around him. This desire to engage and create stayed with him. In his Adolescence he was able to find solid footing for his childhood passion by creating posters, flyers, web sites, t-shirts and album covers for his and other local bands. It was during this time that Travis decided on the direction of his life’s work.
As a Creative Director, Travis has been recognized by the American Federation of Advertisers, the International Association of Business Communicators and the Association of American Marketing. His designs have been featured in national magazines, branding textbooks and influential design websites. In his role at BRAINtrust Marketing he is responsible for all design and creative direction for the client portfolios. From websites and advertisements to annual reports and brochures, Travis brings his creativity and fine eye for design to produce world-class commercial art.
He is married to the love of his life, and in his spare time he tells jokes that are only moderately funny.
Name: Travis Neilson
Email: travisneilson@gmail.com
URL: www.travisneilson.com
AIM: travishappy
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Thank you, Travis.
I’m sure at some point I’ll have more to say about this than just that, but I’m going to let it sit for a while.
Powerful stuff.
So great to finally read this.. I’ve been waiting.
I agree with David– truly powerful stuff, Travis. And definitely something I’m going to aim to focus more on. Thank you!
Why am I coaching soccer? And why am I not coaching public speaking?!? Because that’s all you people do is public speak!!!
great post as usual!
Dustin was telling me that as you two were growing up he always noticed you had a higher intelligence rate than most people. And that you always had an unique way of looking at things. I think this really proves it to me.
Thanks everyone for you kind words. I am glad I could share these things with you and that you would recieve them as such. Thanks for reading!
@Mark, Yams?