As I wait and watch a train click and clack its way past the cros­sing, I am remin­ded of a les­son that I divi­ned years ago, a les­son about pur­pose and inten­tio­na­lity in life. It’s no sec­ret that a train as large as the one I wait on to pass by requi­res a siza­ble engine to power it, to take it from one point to the next. It’s also no sec­ret that the only direc­tion that the power­ful loco­mo­tive can tra­vel in is the one laid out before it by a series of tracks and rails. These rails are inten­tio­nally laid out in a com­plex net­work of switches, which give the train options as to the direc­tion it travels.

Ima­gine for a moment if there were no rail­way wor­ker to throw the appro­priate switches at the right time. Where would the train end up? The likely ans­wer is that it would not end up at its desi­red loca­tion. In order to make a suc­cess­ful jour­ney, the path must be inten­tio­nally laid out before the loco­mo­tive. As obvious as these facts are, the impli­ca­tions of the prin­ci­pals at play here seem to be lost on most of the peo­ple I know.

The big sec­ret is that life is full of switches. There are big switches and little ones. I define these switches as points in life’s jour­ney where an option is pre­sen­ted. Leave the switch as it is (follow the course you are currently on), or throw the switch, and change direc­tion. Sadly, I see peo­ple often accep­ting life’s default switches and follo­wing blindly the path that is laid before them, giving no thought to options that are prof­fe­red repeatedly.

Do you think little kids close their eyes at night and dream of beco­ming a store clerk, or a middle mana­ger at a temp agency when they grow up? No, of course not, they dream of being rocket-men and race car dri­vers. The rea­son they don’t end up ful­fi­lling their fan­ta­sies is because they don’t know they can — because their parents never encou­rage them to dis­co­ver what is really requi­red to become a pro­fes­sio­nal , or the school coun­se­lor told them to take busi­ness clas­ses ins­tead of wri­ting their first novel. How many peo­ple do I know who have busi­ness degrees and now sell elec­tro­nics? They say it’s something to fall back on — I say you can’t fall back if you never aspire to climb up. You sir, have allo­wed your life to tra­vel its path in default, never thro­wing the switch.

Why do peo­ple not choose their own life’s path? I sup­pose it is because they are not aware that another option is avai­la­ble. There have been times in my life where I have taken great risks, where I have lite­rally thrown the switch and chan­ged the direc­tion my life was tra­ve­ling in. These moments are scary and stress­ful, but also invi­go­ra­ting and libe­ra­ting. There is nothing like stan­ding of the cusp of fai­lure and wor­king hard toward a defi­ned life goal. It makes me sad that I know only a few peo­ple who have had these experiences.

My final thought is this: unless you want to waste your life, you have to throw the switch. Throw the switch, take the leap, make the choice. Be more inten­sio­nal about your life. When you rea­lize that you have around eighty years worth of expe­rience to gain — and that’s all — it should scare the sh*t out of you, not because you are sca­red of dying, but because you may not be really living.

32 Responses

  • Karri says:

    Quite unbe­lie­va­ble that no-one had com­men­ted this article before, but I think I will.

    And exce­llent timing for me to read this, as I was thin­king the same thing today.

    I just have to take the switch myself, too, but giving a thought on this had really ope­ned my eyes. Peo­ple don’t waste their lives on empty careers and false pro­mi­ses just because they like to do so, or even made a choice to do so. They’re drif­ting. Without a clear direction.

    It’s like you don’t get fat over­night. It takes time, and there may be many rea­sons for that gai­ned weight; lack of exer­cise, bad eating habits, etc.

    Same with pur­suing dreams. Peo­ple don’t reach their dreams after one dusk or before the next down. No. It hap­pens over time, step by step, some­ti­mes big­ger ones, some­ti­mes sma­ller ones.

    Sorry the ram­bling, but I just wan­ted to really pon­der on this and your article made me think.

    Thanks for that.

  • Karri, Thanks for your ram­ble.
    Last night I read Dr. Seuss’ “Oh, the pla­ces you’ll go!” to my new daugh­ter. It was the first time that I had read it in my life. I was plea­sently sur­pri­sed by how much his sen­ti­ment mirro­red the mes­sage of this article.
    That was the last book published before his death, a sort of last tes­ta­ment, if you will.

  • Rob Erekson says:

    Trav,

    I like this article. I think a lot of peo­ple never jump out of their com­fort zone, inc­lu­ding me (and pro­bably all of us) at times. I think bet­ween the two of, we both took a chance and flip­ped a switch that chan­ged your life when you came to work for me. I know it didn’t work out as we had hoped, but taking that chance has ena­bled you to follow your pas­sion and I’m glad I had a small part in that.

    Rob

  • You know Rob, that is the other side to this story. Thanks for touching on that. While I feel that there have been many moments in my per­so­nal his­tory that I was sucess­ful in thro­wing the switch, I can also iden­tify a num­ber where I was too sca­red, or just too unin­for­med to throw the switch.
    I men­tio­ned ear­ler that last night I read Dr. Suess’ (who was, in fact, not a doc­tor) last book. In it he hits on that facet of the story by saying, ever so eloquently:

    “Except when you don’t.
    Because, some­ti­mes, you won’t.”

    Thanks Rob, offi­cially, for the part that you pla­yed in hel­ping me throw one of my big switches in life. That is another part of the story enti­rely, that in order to throw the right switches some­ti­mes it is neces­sary to surround your­self with good sup­por­tive peo­ple that you can trust and learn from.

  • Rob Erekson says:

    No pro­blem man. It’s been great watching you deve­lop from having tons of poten­tial (prior to your mis­sion) into actually put­ting that poten­tial into action once you lear­ned the tools. I still remem­ber teaching you HTML and Javasc­ript back in the day then watching in ama­ze­ment at what you tur­ned it into. Every aspect of this web­site attri­bu­tes to the fact you’re rea­li­zing your potential.

  • Aww shucks …

  • Karri says:

    Tra­vis,

    You know what? I actually orde­red that book after I read your reply. So thanks for the story, looks like a good book and maybe I can pass the good to someone else, too.

    And con­gra­tu­la­tions on your new life with your little daugh­ter, by the way!

    Also; you have a really killer site here, exce­llent wri­ting and the design is fan­tas­tic. I went back to see some of your pre­vious posts today, but I’ll be sure to come back and check every one them out with time.

  • Karri,
    That book is, for obvious rea­sons, the quin­tes­sen­tial gra­dua­tion gift. I believe it is mar­ke­ted as such also. But rea­ding it to my 3-day old last night was pretty huge for me. There is so much poten­tial in that little bundle of blan­kets and dia­pers that it was a little overwhel­ming for me. I just want her to be able to be aware of the deci­sions — the switches — that are avai­la­ble to her on her life’s journey.

    Thanks for rea­ding and enjo­ying the blog, it adds a lot of value to me to keep going when rea­ders like your­self come by and interact.

  • Lauren Casto says:

    I read this back when you first pos­ted it, but didn’t com­ment… not sure why. I’m really happy you brought my atten­tion back to it today, though, as I really nee­ded it. I’m defi­ni­tely fee­ling the pres­sure to ‘throw the switch’ and make some chan­ges to life. Thanks to you, at least some of the most impor­tant {and for me the sca­riest} busi­ness aspects are afloat and that’s a HUGE relief (as well as a kick in the pants to go forth and grow a business)!

    I hope you don’t mind, but I pos­ted a link to this post in a FB photo group I’m in with a few pho­to­grapher friends. We’re all in our ‘begin­ning pro­fes­sio­nal’ phase of life and could defi­ni­tely appre­ciate the ‘make the leap’ tone.

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  • Clint says:

    Tra­vis nice job on this illus­tra­tion of life and the oppor­tu­ni­ties that arrise throughout the jour­ney of life. I want to propse a thought to con­si­der though and I’ll quote the band Rush song Free­will:
    You can choose a ready guide in some celes­tial voice.
    If you choose not to decide, you still have made a choice.
    You can choose from phan­tom fears and kind­ness that can kill;
    I will choose a path that’s clear
    I will choose freewill.

    We must as your sug­ges­ting take a stand in life and be the engi­neer of our life jour­ney rather than be a paa­sen­ger on the A Train to nowhere fast ville.

  • When we’re young, we tend to throw switches at ran­dom, just to see what hap­pens. Tug at the cat’s tail. Push the book off the table. Fling our food on the floor. We’re great switch-throwers because we have no idea about the con­se­quen­ces of our actions.

    Parents in this regard have an extre­mely dif­fi­cult job, which at points con­tra­dicts itself. They have to teach their chil­dren that their actions have con­se­quen­ces, and big­ger ones than just get­ting a scol­ding. At the same time, it is impe­ra­tive that they pro­vide safe envi­ron­ments with lots of switches to flip that won’t cause catas­trophes. It’s a veri­ta­ble tight rope act, but neglec­ting it isn’t an option.

    If you don’t teach your chil­dren about cons­quen­ces, they will have great pro­blems get­ting to where they want because they won’t know it takes dedi­ca­tion as well as pas­sion for exce­llence. They will fail and give up more and more, even­tually beco­ming una­ble to handle their own life because they never unders­tood what consequences mean.

    If you take away all the fun switches and make everything have dire con­se­quen­ces, you rob your chil­dren of their chance to expe­ri­ment and to find out what they really want. They will become loc­ked in a path and will shy away from oppor­tu­ni­ties like Gam­mas in Brave New World. They will let their life run on default, with the default set­tings first deter­mi­ned by you, then their emplo­yers and spou­ses. They won’t even dare making small adjust­ments to their life any more.
    Both choi­ces are equally miserable.

    So, if you feel you’re loc­ked in a cer­tain path, try and regain that safe fee­ling by thro­wing small switches spon­ta­neously. Ins­tead of buying your usual brand of sham­poo, go for an exci­ting new one. Ins­tead of going to the same ita­lian res­tau­rant every week, switch gears and grab some Chi­nese. Ins­tead of going to the cinema on Thurs­day, go to the thea­tre. Ins­tead of the bun­ga­low at the Great Lakes you always rent for two weeks in sum­mer, go to Europe.

    Make gra­dually big­ger deci­sions, and feel how it empo­wers you. Soon, you will be strong enough to throw any switch you want. And you will.

    If on the other hand you feel you fail at everything you try, pick one thing that you were pas­sio­nate about as a child and try to become really good at it. Feel the sense of accom­plish­ment that comes from finishing it. Cele­brate suc­ces­ses, howe­ver small. Start by get­ting up early and regu­larly every mor­ning. Spend an hour every day toward your goal. Wan­ted to become a fire­man? Try out for their trai­ning. If you’re not fit enough, train. Stick with it. You want to get a job? Set small goals: collect and assess pos­si­ble jobs one day. Make a list of all the con­tacts and their requi­re­ments the next. The day after that, write your resumé, after that the cover let­ter, and your bio. Make a few steps each day. Savour the suc­cess. Anything is pos­si­ble if you stick with it.

    I’m sorry if this has become over­bea­ringly long. Some­ti­mes it just pours out of me.

  • Berthold, Thank you for that won­der­ful insight. I really appre­ciate the time you took to collect and pre­sent your thoughts here, they are very insight­ful. Thank you.

    Having just become a new father I have been loo­king at this very same pro­blem that you have out­li­ned. I want my daugh­ter to be strong and dis­ci­pli­ned, but at the same time I want her to be con­fi­dent enough to take chan­ces and follow her heart.

    So there, a real life exam­ple of the very things you were wri­ting about.

  • I think the switch ana­logy is one of the best con­cepts I have ever heard of. It ser­ves as an ana­logy to really com­plex human pro­blems, sim­plif­ying them to the point that what we now strug­gle with in terms of proc­ras­ti­na­tion, of poor deci­sions­ma­king, reluc­tance to change etc etc. rely can be expres­sed in small and big switches.

    Appl­ying this theory to all deci­sions we make is a lear­ning pro­cess. For ins­tance, I’m trying to esta­blish visual design in the open source world, which is rather oppo­sed to my sug­ges­tions. There is a lot of resis­tance (mainly because visual design is con­si­de­red unne­ces­sary deco­ra­tion, and desig­ners air-headed hacks), so my next approach will be taking baby steps, minute deci­sions that only take yes or no for an ans­wer and don’t come loa­ded with all sorts of con­se­quen­ces. We’ll see if that works better.

    Con­gra­tu­la­tions on beco­ming a dad, I envy and pity you at the same time :D I can’t wait myself, but then again I need to finish my stu­dies so I can really afford the time fatherhood requires.

    Seeing as how you’ve already gras­ped what your daughter’s prio­ri­ties are and how you can help her reach them (ample play time, quiet times), I’m sure you’ll make a great father.

  • Grace Wijaya says:

    I found your web­site from smashingmagazine.com and your thought is so ama­zingly match with my friend’s and my thought right now, we’re thin­king about pur­pose, long term vision, pas­sion, strength, everything about it.

    The idea is not to work in hell but wor­king in pas­sion. We have to find what is our pas­sion first, what’s our dream, what’s making us fla­ring, that’s should be our strength. There are many peo­ple not wor­king in an area that they don’t really enjoy only, maybe only 20% peo­ple enjo­ying their job. A lot of peo­ple have no cou­rage to switch their direc­tions because they’re afraid not to get a big amount of salary (to pay this and that bills). But if we work in our pas­sion exce­llently than then money is the one that going to chase us.

    Btw, con­gra­tu­la­tions for your baby girl :)

From an early age Travis could be found with a sketch pad trying to capture the beauty and structure in the world around him. This desire to engage and create stayed with him. In his Adolescence he was able to find solid footing for his childhood passion by creating posters, flyers, web sites, t-shirts and album covers for his and other local bands. It was during this time that Travis decided on the direction of his life’s work.

As a Creative Director, Travis has been recognized by the American Federation of Advertisers, the International Association of Business Communicators and the Association of American Marketing. His designs have been featured in national magazines, branding textbooks and influential design websites. In his role at BRAINtrust Marketing he is responsible for all design and creative direction for the client portfolios. From websites and advertisements to annual reports and brochures, Travis brings his creativity and fine eye for design to produce world-class commercial art.

He is married to the love of his life, and in his spare time he tells jokes that are only moderately funny.

Name: Travis Neilson
Email: travisneilson@gmail.com
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